Included in your FBA membership. This event is for Family Business Members and Advisor Members.
Get an inside look at AUP IT, a Sydney-based technology consulting firm helping organisations navigate complex IT challenges and digital transformation. Meet co-founder and CEO Raja Pradeep, learn about the business and how strategic use of technology can help businesses build resilience and competitive advantage.
Founded by Raja and his wife, Daisy, in 2009, AUP IT has grown into a trusted technology partner for organisations ranging from growing businesses to local government and large corporations. What began as a company focused on solving complex IT problems has evolved into a strategic advisory business delivering solutions across cybersecurity, cloud services, automation, managed IT services, and digital transformation.
During this special event, you will hear directly from Raja Pradeep in a conversation facilitated by Anesan Naidoo. Together, they will explore how technology is reshaping modern businesses, the growing role of AI and cybersecurity in business strategy, governance and leadership within a family-run technology company and the journey of building and growing AUP IT.
What to expect:
- Business Insight: Hear how the business has grown into a trusted technology consulting firm supporting clients.
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Technology and Strategy: Learn how AUP IT helps businesses take a “strategy first, technology next” approach, aligning IT decisions with broader business goals to create practical, measurable outcomes.
- AI and Cybersecurity: Gain insight into the growing role of AI and cybersecurity in modern business, including how leaders can better understand risk, strengthen resilience and make more informed technology decisions.
- Family Business Leadership: Discover how husband and wife team Raja Pradeep and Daisy Shen have built and grown a family-led technology business, balancing technical expertise, governance, leadership and long-term vision.
- Networking Opportunities: Connect with fellow family business owners and industry peers, share experiences, and build valuable relationships that can support your business’s future growth.
Meet AUP IT
AUP IT is a family-led, Sydney-based technology consulting firm helping organisations navigate complex IT challenges and digital transformation. Founded in 2009, the business has grown into a trusted technology partner for growing businesses, local government and large corporations, delivering solutions across cybersecurity, cloud services, automation, managed IT services and digital transformation.
Led by husband and wife team Raja Pradeep and Daisy Shen, AUP IT brings together more than two decades of IT industry experience. With strong technical foundations, including Master’s degrees in Computer Science from the University of Technology Sydney, they have built a business focused on practical advice, measurable outcomes and long-term client relationships. Their approach is centred on “strategy first, technology next”, supporting leaders to make technology decisions that align with broader business goals.
Today, AUP IT works with organisations across Sydney, Melbourne, Brisbane and Adelaide, helping clients strengthen operations, manage risk and respond to changing technology needs. With expertise spanning AI, cybersecurity, governance, automation and digital transformation, the business supports organisations to use technology with greater confidence, clarity and purpose.
Why Come Along?
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Gain exclusive insights into the operations of a successful family business.
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Learn first-hand from the family behind the business about their opportunities and challenges.
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Expand your network within the FBA community and enjoy a relaxed environment for learning, sharing, and connecting.
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Find inspiration and practical ideas for your own business.
Event Details
If you have any questions, need assistance with registration, or require support on the day, please contact Lisa Jay at Ljay@familybusiness.org.au. Alternatively, you can reach FBA's Office by calling 1800 249 357.
